DIAGNOSIS BASED ON STRATEGIC MANAGEMENT PRACTICES: REAL ESTATE AGENCIES OF SANTA MARIA - BRAZIL

Abstract

The paper aims to diagnosis the Strategic Management practices in real estate agencies in the city of Santa Maria - Brazil. For this, a questionnaire was developed by the authors with aid from Google Docs tool and was sent through an electronic mail to all real estate agencies, from which 25 agencies responded, representing about 56.8% of all agencies contacted. The main finding is the inefficiently structured strategic management in the real estate management, which includes a series of aspects, such as strategic planning, indexes, SWOT analysis and employees training. Thus, the major implication of this paper is contributed broad diagnosis the strategic management operation in real estate agencies in the city of Santa Maria - Brazil.