Sustainable Rural Business Ecosystem of Pineapple Commodity in Peatland and Mangrove Ecosystem with One Village One CEO (OVOC) Program

Abstract

The concept of a green economy, focused on revitalizing peat ecosystems and mangrove reforestation, can enhance both environmental sustainability and the well-being of communities residingin these areas. This study investigates the efficacy of the "One Village One CEO"(OVOC) program within the pineapple farming community in Bengkalis' peat region, exploring its role in promoting environmentally conscious pineapple cultivation. Through surveys and focused group discussions involving 30 participants from various stakeholder groups, including village farmers, BUMDes Kuala Alam members, Peat and Mangrove Restoration Agency representatives, and IPB lecturers, we analyze this initiative's economic and environmental impact. Notably, pineapple cultivationhasexpandedfrom 10 hectares in 2019 to over 70 hectares in 2023, driven by a market demand of 2000 pineapples per day. Furthermore, developing rural business ecosystems has positively influenced land prices in Bengkalis' peatlands, elevating Kuala Alam Village residents' economic and professional prospects, transitioning many from rubber to pineapple farming, spanning across different age groups and family backgrounds.