Overcoming resistance through narratives: Findings from a meta-analytic review

104Citations
Citations of this article
95Readers
Mendeley users who have this article in their library.

Abstract

To understand the mechanisms underlying narrative persuasion, a growing body of theoretical and empirical work suggests that narratives reduce audience resistance, possibly via narrative engagement. To synthesize this research, we performed a two-part metaanalysis using three-level random-effects models. Part I focused on experimental studies that directly compared narratives and non-narratives on resistance. Based on 15 effect sizes from nine experimental studies, the overall effect size was d = -.213 (equivalent r = -.107; p < .001), suggesting that narratives generated less resistance than nonnarratives. Part II was a synthesis of studies of the relationship between narrative engagement and resistance, consisting of 63 effect sizes from 25 studies. Narrative engagement and resistance were negatively correlated (r = -.131; p < .001), and this relationship wasmoderated by narrativemessage characteristics, including genre, length,medium, and character unit. Implications of our findings and directions for future research are discussed.

Cite

CITATION STYLE

APA

Ratcliff, C. L., & Sun, Y. (2020). Overcoming resistance through narratives: Findings from a meta-analytic review. Human Communication Research, 46(4), 412–443. https://doi.org/10.1093/hcr/hqz017

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free