Strategic Perspectives of Electric Mobility—Steps Towards the Slope of Enlightenment

Abstract

In the idea contest for technological solutions, cost-efficient processes and customer-oriented mobility services for the usage of electric mobility the phase of a realistic estimation concerning the threats and opportunities can be identified with the help of the hype cycle. Therefore, the research question arises about the steps which lead towards the slope of enlightenment. In this regard, the paper intends to discuss the questions in the following categories for getting an extensive overview: How did the market structures change? How did the business models change? How will the service strategies change? As a result, the paper contributes to the research about future concepts of mobility by providing an overview of different strategic perspectives.