Social Commerce: Foundations, Social Marketing, and Advertising

  • Turban E
  • Whiteside J
  • King D
  • et al.
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Abstract

Sony, the giant consumer electronics producer, has been struggling during the last few years.

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APA

Turban, E., Whiteside, J., King, D., & Outland, J. (2017). Social Commerce: Foundations, Social Marketing, and Advertising (pp. 201–233). https://doi.org/10.1007/978-3-319-50091-1_7

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