Abstract
As firms implement relationship marketing programs, they can encourage employees to blog to engage in dialogue with stakeholders. An analysis of employee blogging classified blogs as organic or strategic. Interviews with bloggers revealed the source of blogger's authenticity. Employee blogging will be a powerful method for reaching online consumers.
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CITATION STYLE
APA
Mishra, K. E. (2015). Employee Blogging: Builing Buzz from the Inside. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 175–180). Springer Nature. https://doi.org/10.1007/978-3-319-11761-4_87
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