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Book Chapter

Die Online Customer Journey – Moments of Truth

  • Stirzel M
  • Di Nisio A
Springer Fachmedien Wiesbaden, (2021), 445-456
DOI: 10.1007/978-3-658-33731-5_24
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Abstract

… Vertrieb eines Automobilherstellers an Endverbraucher anhand der Customer Journey, Munich Business … 2018) Customer experience management to leverage customer loyalty in the …

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Stirzel, M., & Di Nisio, A. (2021). Die Online Customer Journey – Moments of Truth. In Digitales Management und Marketing (pp. 445–456). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-33731-5_24

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