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Micro-blog marketing of university library based on 4C marketing mix

Lecture Notes in Electrical Engineering (2014) 269 LNEE 205-212
DOI: 10.1007/978-94-007-7618-0_20
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Abstract

Micro-blog has become a popular marketing tool for many institutions including university library to promote their products and services. This paper analyzes micro-blog marketing of university library in the 4C perspective and proposes several micro-blog marketing strategies for university library. © Springer Science+Business Media Dordrecht 2014.

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Qing, F., Wei, S., & Huilan, C. (2014). Micro-blog marketing of university library based on 4C marketing mix. In Lecture Notes in Electrical Engineering (Vol. 269 LNEE, pp. 205–212). https://doi.org/10.1007/978-94-007-7618-0_20

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