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Characteristics of Pop-up

  • Warnaby G
  • Shi C
DOI: 10.1007/978-3-319-71374-8_2
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Abstract

… (2012), and the use of advanced digital technologies has enabled retailers to create a more engaging and holistic experience of pop-up stores (de Lassus and Anido Freire 2014) … The pop up paradigm: How brands build human connections in a digital age …

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APA

Warnaby, G., & Shi, C. (2018). Characteristics of Pop-up (pp. 11–23). https://doi.org/10.1007/978-3-319-71374-8_2

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