Destination Branding Kota Jember Pada Pemberitaan Jember Fashion Carnaval 2016 di Media Online

Abstract

The 2016 Jember Fashion Carnaval (JFC) has been widely reported in the online media from August to September 2016. This annual carnival provides implications on the effort of the Jember City destination branding. The purpose of this study is to analyze the news content of 2016 JFC on the online media from August to September 2016. The focus of this study is the interpretation of 2016 JFC news text that formed the destination branding of Jember City. This study applies content analysis method with the descriptive quantitative approach. The results of this study indicate that the news of 2016 JFC represents the development phase of Jember City destination branding with the most information source coming from bureaucrats (39%), most news contents topic are 2016 JFC review (20%) and 2016 JFC event (20%), most news category theme is lifestyle, and dominated by positive news tone (70%).