Well-being Marketing as Humanistic Marketing

  • Yu G
  • Lee D
  • Sirgy M
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Yu, G. B., Lee, D.-J., & Sirgy, M. J. (2014). Well-being Marketing as Humanistic Marketing. In Humanistic Marketing (pp. 164–175). Palgrave Macmillan UK. https://doi.org/10.1057/9781137353290_13

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