Aesthetic experimental study on information visualization design under the background of big data

Abstract

Information visualization is a pragmatic and artistic means of expression. It is a visual communication art oriented on effective communication that is based on accurate functional claims. Visualization design should follow the principle of formal beauty and combine the content with the form organically to achieve the purpose of disseminating information while entertaining the users with beauty. This article starts with the principle of formal beauty and experimentally studies the influence mechanism of aesthetics on the readability of visualization methods, the accuracy of information delivery and the user’s reading experience. This article will propose an effective way to enhance the attractiveness of information visualization and communicate performance from the perspective of formal beauty.