Personalized nutrition: An integrative process to success

Abstract

In summary, it can be stated that functional foods can contribute to the health and wellness of consumers. Such foods offer the industry numerous opportunities for product innovation. Vitamins and minerals are among the leading functional ingredients ("essential nutrients"). BASF is aware of the challenges to successfully add value to consumers through personalized nutrition and it dealing accordingly and timely. BASF is pushing ahead aggressively with innovative nutritional research in order to be able to reach this goal. © Springer-Verlag and NuGO 2007.