Colaboración y gobernanza para el desarrollo turístico. aranjuez como estudio de caso

Abstract

This article describes the main reflections of an investigation about the possibility to create a destination management organization for the city of Aranjuez. In order to select the best tourism destination organization for a municipal level three categories need to beinvestigated: characterization of the type of tourism, relative importance of tourism and collaborative maturity of the tourism stakeholders. The conclusion is that there is not one single model of a public-private management organization that can be implemented directly. The specific context and conditions of tourism destinations determine which type of destination management organization can be designed and implemented.