Internet Privacy Preference and its Impact on Internet Behaviors: A Preliminary Analysis

Abstract

A cursory glance at the popular press shows the increasing concerns expressed by users over their lack of privacy online (cf. Jackson, Locke, and Shannon 2001, Judge 1998; Lester 2001). Despite this media hype, however, academic studies of consumers’ perceived privacy risk have attracted little attention and most empirical studies have focused attention on legal solutions and privacy statements as ameliorators of privacy concerns rather than focusing on consumers’ perceptions of risk.