Nowadays, consumers can move through a variety of spaces each day, including both digital (e.g., website experience) and physical ones (e.g., in-store experience). These experiential settings have been designed over time, adjusting to the functional needs of...
CITATION STYLE
Batat, W. (2019). Experiential Setting Design (pp. 113–139). https://doi.org/10.1007/978-3-030-01671-5_6
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