Abstract
Today, industrialized countries face the long-term aging of their population. The over-65s may account for 20% of the European population by 2020, and the over-75s comprise the fastest growing age group.
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CITATION STYLE
APA
Lambert-Pandraud, R., & Morel, Y. (2012). Fighting social isolation through a user-friendly mobile phone: Bazile Telecom. In Diversity in European Marketing: Text and Cases (pp. 57–75). Gabler Verlag. https://doi.org/10.1007/978-3-8349-6976-7_2
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