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Book Chapter

Big Data’s Marketing Applications and Customer Privacy

  • Palmatier R
  • Martin K
Springer International Publishing, (2019), 73-92
DOI: 10.1007/978-3-030-03724-6_4
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Abstract

By the time you read this chapter, the odds are that some of the content and examples will be outdated. Although we wrote it using the most innovative insights of the time, trends in data and analytics are evolving at such a rapid pace that nearly every technology...

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Palmatier, R. W., & Martin, K. D. (2019). Big Data’s Marketing Applications and Customer Privacy. In The Intelligent Marketer’s Guide to Data Privacy (pp. 73–92). Springer International Publishing. https://doi.org/10.1007/978-3-030-03724-6_4

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