The Role of Digital Marketing in Creating an Information System Conducive to Social Development

Abstract

Digital marketing tools and technologies are an integral part of all spheres of life in the modern world. In economically developed countries, digital technologies are a tool for influencing both manufacturers of goods and services and consumers. This article discusses the impact of digital marketing tools on production processes, the company's performance and public processes. One of the critical changes that digital marketing has brought is scaling up and strengthening information exchange between consumer and manufacturer and involving manufacturers in solving the most pressing social issues.