Adaptive analysis of merchant big data

Abstract

There is proposed a method and technology for adaptive analysis of demand and supply of regional banking acquiring services based on Big Data processing. The paper introduces a new technology of acquiring services demand and supply monitoring and analysis using specifically designed and developed software solution. The proposed approach and its implementation become a basis for acquiring service marketing, locations perspective search and tariffs calculation considering the individual characteristics of sales and services business. The developed technique is implemented by software for decision-making support system pro-bated on model data of the St. Petersburg financial environment.