Impact of digital innovation on company performance

Abstract

Companies are concerned about the need to increase competitiveness and strengthen their positions in the market, based on innovation and the introduction of digital production. Digital innovations affect the performance and results of companies, changing business models, expanding markets and attracting new customers. At the same time, an active role is played by the impact on the modernization of operations at all stages of the life cycle of goods and the emergence of new business lines. At the same time, internal effects are associated with the improvement of various aspects of the company's life and its economic performance. External effects affect the relationship with customers, competitiveness and position of the company in the market.