Marketing activity performance: Valuation problem and its resolution

Abstract

At present time there is no facility that normally exists without a marketing division. Relevance of the marketing even rises day by day. Marketing budgets tend to the substantial growth over the last 15 years. Issues related to the grounding of the cost escalation remain open. This situation creates tensions in relations between financial and marketing departments. To improve the marketing activity and to increase the marketability facilities need regularly measure the performance of the marketing.