The case deals with integration of business model and information strategy for a multi-national organization across different continents. The case also explains how IS is strategically used in ensuring that internal production processes and quality of deliverables...
CITATION STYLE
Mohapatra, S., & Singh, R. P. (2012). IT Strategy for McDonald’s. In Information Strategy Design and Practices (pp. 299–318). Springer US. https://doi.org/10.1007/978-1-4614-2428-4_8
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