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Book Chapter

Perspectives on luxury operations in China

Palgrave Macmillan, (2012), 126-137
DOI: 10.1057/9781137287397_10
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Abstract

Luxury operations in China can be challenging. This chapter first tackles the financial implications of luxury development in Asia and then presents in-depth the issue of licensing. It finishes by presenting two perspectives on what is next in the Chinese luxury market.

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APA

Lucky, Y. R., & Birindelli, F. G. (2012). Perspectives on luxury operations in China. In Global Luxury Trends: Innovative Strategies for Emerging Markets (pp. 126–137). Palgrave Macmillan. https://doi.org/10.1057/9781137287397_10

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