Abstract
The present article examined whether people's experience of hedonic well-being and eudaimonic well-being in online shopping has been connected with their feeling in real life shopping activity. A questionnaire was used to assess hedonic and eudaimonic well-being of participants in online shopping and in its real life corresponding activity. The results indicated that there were two different types of participants along with their perceived usefulness towards online shopping. For those, who believed online shopping is more useful, well-being in online shopping and real life shopping were positively correlated. On the other hand, for people who considered real life shopping is more useful, well-being of online shopping and real life shopping were negatively correlated. © 2011 Springer-Verlag.
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Zhang, J., & Umemuro, H. (2011). Do hedonic and eudaimonic well-being of online shopping come from daily life experience? In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 6766 LNCS, pp. 519–522). https://doi.org/10.1007/978-3-642-21663-3_56
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