Agritourism operators embrace social media for marketing

Abstract

The article reports on the increasing use of social media tools by California's agritourism operators to market their farm-related businesses. Penny Leff, agritourism coordinator for the University of California Small Farm Program, says that the older generation is eager to adopt this new way of communicating with their customers. Marketer Chris Kerston of Chaffin Family Orchards in Orovill said that social media is the most efficient way to keep tabs on changing market trends.