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Examining the Effects of Service Performance, Hotel Attributes and Experiential Quality on Brand Loyalty: The Case of Hotel Impiana Morib

  • Yusof J
  • Ahmad N
  • Ariffin S
  • et al.
International Journal of Academic Research in Business and Social Sciences (2018) 8(11)
DOI: 10.6007/ijarbss/v8-i11/5570
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Abstract

… higher impact of experiential quality on brand loyalty than hotel attributes and service performance. It is found that experiential quality is a powerful instrument to establish loyalty among …

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APA

Yusof, J. M., Ahmad, N., Ariffin, S., & Mohid, F. M. M. (2018). Examining the Effects of Service Performance, Hotel Attributes and Experiential Quality on Brand Loyalty: The Case of Hotel Impiana Morib. International Journal of Academic Research in Business and Social Sciences, 8(11). https://doi.org/10.6007/ijarbss/v8-i11/5570

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