Productividad científica en España sobre las profesiones de comunicación entre 1971 y 2009

Abstract

In light of European Convergence, communications degrees offered in Spain are now based on the acquisition of competencies required for professional practice. This has created the need for a thorough analysis of professional profiles related to the fields of Advertising and Public Relations, Journalism, and Audiovisual Communication. This work purports to identify existing research studies focused on this subject. For this study we have carried out a systematic review of articles, books and doctoral theses dealing with communications-related professions that have been indexed in thedatabases of ISOC, ISBN and TESEO from the 1970s through 2009. We have extracted bibliometric indicators and adopted the evaluation criteria utilized by CNEAI (Spanish National Commission for the Evaluation of Research Activity) and ANECA (National Agency for Quality Assessment and Accreditation of Spain). The results appear to indicate that the signing of the Bologna Declaration has drawn more attention to communications-related professions. Journalism has been the profession most specifically studied. The majority of studies across the board do not meet the quality criteria set by the evaluation agencies. Overall, we observe that there is an obvious need to improve both the quantity and quality of related research, as well as to strengthen the training of researchers in social research methodology.