Analysis on the Characteristics of Travel Vlog Video and Its Impact on Users’ Travel Intention

Abstract

Travel Vlog video has become an important channel for tourists to obtain tourism information, which affects the behaviour intention of the viewers. By using empirical analysis, this paper summarizes the video characteristics of travel Vlog videos and explores how these characteristics affect users' behavioural intention to travel. The research results show that vlogger's attractiveness, interactivity, perceived entertainment and perceived usefulness of travel Vlog videos have a significant positive impact on behavioural intention to travel. Based on this, some suggestions are put forward for vloggers to enhance their own attractiveness, enhance video interactivity, strengthen entertainment experience and deepen video connotation. The research conclusions of this paper have strong reference significance for tourism destination marketing and management work.