Kesesuaian Pengasuhan Perusahaan Multibisnis: Studi Kasus Kelompok Bisnis “Media Group”

Abstract

The strategic objective of a multi-business firm is to generate firm value that exceeds the sum of the values of its strategic business units. Parent company can facilitate the value-creation of multi-business firm trough "parenting" activity. Previous studies show that higher compatibility between parent companies' parenting style and subsidiaries' needs likely generates higher firm values. Accordingly, this research aims to investigate the fit between parenting style of the parent company and subsidiaries' needs of Media Group (MG) as a multi-business firm that engages in media business. I obtain our primary data by conducting interviews with directors of the parent company and subsidiaries. In addition, I also support my interview data by analyzing the firm's internal documents and information from the firm's external environment. I classify the results into four categories, namely parent company's characteristics, critical success factors of subsidiaries, parenting opportunities, and parenting fit matrix. The results show that 15 or all subsidiaries are heartland or edge of heartland businesses; implying high fit between parent company's characteristics, critical success factors of subsidiaries, and existing parenting opportunities. Although the firm as a whole exhibits a parenting fit, there are two subsidiaries that still underperform.