Credit Cards as a Market Instrument: Consumer Understanding and Use

  • Robb C
  • James R
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Abstract

States that consumers in the US, and the world as a whole, have become increasingly accustomed to credit cards as a primary medium of exchange. The changing availability and economic significance of credit cards raise new questions for researchers and policymakers alike. Nature of cards as a financial instrument, the college student market, spending behavior, credit cards and financial knowledge/literacy and current legislation and changing market structure are discussed. (PsycINFO Database Record (c) 2016 APA, all rights reserved)

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Robb, C. A., & James, R. N. (2011). Credit Cards as a Market Instrument: Consumer Understanding and Use. In Consumer Knowledge and Financial Decisions (pp. 101–111). Springer New York. https://doi.org/10.1007/978-1-4614-0475-0_7

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