The Analysis of Media Coverage and Scientific Literature on Food and Nutrition: The Case of Eastern European Countries

Abstract

The chapter presents the main directions for a comparative analysis of media and nutrition at a second level: media representations of “food” and “nutrition, " on the one hand, and scientific articles on those issues on the other. As compared with the high number of research produced in Western Europe or the United States, the studies in Central and Eastern Europe on food and nutrition were rather scarce. In our opinion, there is a need for information about food and nutrition as they were covered in media and presented in scientific articles in the case of countries from Eastern and Central Europe. The proposed comparative analysis used a standard methodology-the quantitative content analysis made on national samples of articles from media and scientific articles. In our opinion the results could fill an existing gap in the scientific knowledge about those issues in a geographical region.