Research on Cultural and Creative Products with Taiwan Image-An Example of Puppet Tourism Products

Abstract

There are unique products and representative products in the world as tourist commodities, and tourist commodities must be combined with local resources, natural scenery and cultural customs, so as to form distinctive tourism products with typical features. Puppets are not only the products that can most adequately express different countries and cultures in wooden ornament, but also has the design with the key elements that can convey their cultural characteristics and meanings. This study explores the puppets and coloured paintings which are most representative cultural products with the Taiwan cultural images. Using the theoretical basis of product semantics and the survey on consumer preference, this paper obtains the design elements of Taiwan image, so as to design a series of puppets tourism commodity that combines puppet, technology and Taiwan images.