Technology, sustainability, and consumer expectation—new ways of thinking about future fashion

Abstract

With the fast-changing world driven by technology, social media, and consumer expectation, the design fraternity is forced to rethink about fashion delivered to the consumer in a different and attractive way. The field survey was conducted with Designers, Store Managers, Corporates, and consumers to understand what the consumer would like to see in future fashion and how designers and corporates would be able to meet the expectation of consumers in the fast-changing technological advances in designing, production process, and marketing of products scenario. The results indicate that there is a strong indication of the inclusion of sustainable technology in fashion.