This chapter presents a series of appellations in the world. For each case, the reader will find components of its identity, aspects of its marketing policy or apparent positioning, and suggestions. It is important to note that these analizes are based on perceptions, by definition limited to available information for the public, that is to say the most frequent situation for “an average” consumer, in the world.
CITATION STYLE
Mora, P. (2016). The World of Appellations. In Management for Professionals (Vol. Part F580, pp. 117–178). Springer Nature. https://doi.org/10.1007/978-3-319-24481-5_8
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