Few voices, strong echo: Measuring follower homogeneity of politicians’ Twitter accounts

Abstract

Politicians have discovered Twitter as a tool for political communication. If information provided by politicians is circulated in ideologically segregated user networks, political polarization may be fostered. Using network information on all 1.78 million unique followers of German Members of Parliament by October 2018, follower homogeneity across politicians and parties is measured. While the overall homogeneity is low, politicians of the AfD—a right-wing populist party—stand out with very homogeneous follower networks. These are largely driven by a small group of strongly committed partisans that make up around 7% of the party’s but around 55–75% of the average AfD politician’s followers. The findings add to the literature by showing potentially unequal distributions of network segregation on Twitter. Furthermore, they suggest that small groups of active users can multiply their influence online, which has important implications for future research on echo chambers and other online phenomena.