Extending technology acceptance model for proximity mobile payment via organisational semiotics

Abstract

The growth of mobile technologies and smartphones is reshaping the individual and organisational behaviour which affect the business environment. One of the key challenges of mobile payment is how to understand and manage user expectations and technology acceptance. Therefore, to better understand mobile payment use and acceptance, we need to analyse the factors and barriers that influence technology use. The investigation uses Technology Acceptance Model in conjunction with Organisational Semiotics, a socio-technical method of design, to overcome possible limitations addressed in research. This approach offers methods that can help to develop a research model for mobile payment use focusing on technical and social aspects.