A comunicação na articulação agroindustrial entre uma cooperativa central, suas cooperativas singulares e cooperados

Abstract

Communication plays an essential role in the articulation of different levels of the organization to efficiently coordinate the production chain without competing for resources, taking the competitive potential of the cooperative vertical integration (Central - Singles). This study aimed to analyze organizational communication in agribusiness relation among a Central Cooperative, their Single Cooperatives and members. The research is exploratory-descriptive using a case study, supported by the semi-structured interview technique. It was concluded that the survival of this model (Central - Singles) depends on the linkage between different levels of the cooperative's production organization.