This research study compares the export behavior of Prairie and Atlantic Canadian exporters in a comparative manner. The results indicate that both regions’ exporters are involved in exporting in a passive way. Very few of them have reached the stage of active involvement. Company international marketing operations, in most cases, are characterized as "rare" and "sporadic" involvement.
CITATION STYLE
Kaynak, E. (2015). A Cross Regional Study of Export Performance: Atlantic Provinces and Prairie Region Manufacturers Contrasted. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 161–165). Springer Nature. https://doi.org/10.1007/978-3-319-13254-9_31
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