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Effects of SNS Characteristics on SNS Engagement and Consumer Brand Engagement

  • CHO B
  • SHIN H
The Korean Journal of Franchise Management (2020) 11(2) 23-39
DOI: 10.21871/kjfm.2020.6.11.2.23
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Abstract

Page 1. Byung-Kwan CHO, Hyang-Sook SHIN / Korean Journal of Franchise Management 11-2 (2020)23-39 23 Print ISSN: 2093-9582, Online ISSN 2508-4593 http://dx.doi.org/10.21871/KJFM.2020.6.11.2.23 Effects of SNS …

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APA

CHO, B.-K., & SHIN, H.-S. (2020). Effects of SNS Characteristics on SNS Engagement and Consumer Brand Engagement. The Korean Journal of Franchise Management, 11(2), 23–39. https://doi.org/10.21871/kjfm.2020.6.11.2.23

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