Study on clothing marketing strategies based on consuming behaviors of white-collar females

Abstract

As the important segment market of the clothing products, the white-collar females' market is of great marketing value. So small and medium-sized clothing enterprises must pay more attention to this group and make innovative marketing strategies of brand according to a series of sales behaviors, for instance, the white-collar females prefer the famous brands. This article mainly talks the characteristics of the white-collar females' consuming behavior in buying clothes and the marketing strategies of clothing brand in the small and medium-sized clothing enterprises based on these characteristics. © 2013 Springer-Verlag.