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Investigating the Influence of Musical Congruity in Higher Education Advertising: A Genre Congruity Perspective

  • Abolhasani M
  • Oakes S
Springer Fachmedien Wiesbaden, (2017), 183-196
DOI: 10.1007/978-3-658-18731-6_14
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Abolhasani, M., & Oakes, S. (2017). Investigating the Influence of Musical Congruity in Higher Education Advertising: A Genre Congruity Perspective. In Advances in Advertising Research VIII (pp. 183–196). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-18731-6_14

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