Factorial experiments were conducted in the U.S. and The Netherlands were conducted to see if environmental claim would mediate attitude and purchase intention in advertisements for a service. Results indicated that environmental claim had a positive impact on purchase intention and service evaluation. These results suggest that environmental claim is a positive signal to consumers and this signal may have global marketing significance.
CITATION STYLE
de Ruyter, K., & Feinberg, R. A. (2015). The Cross Cultural Power of Environmental Advertisement Claim on Product Attitude and Purchase Intention for Services. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 121–122). Springer Nature. https://doi.org/10.1007/978-3-319-17356-6_37
Mendeley helps you to discover research relevant for your work.