BOOSTING THE CIRCULAR ECONOMY WITH OMNICHANNEL USING BLOCKCHAIN AND BEHAVIORAL INCENTIVE MECHANISMS: A BIBLIOMETRIC ANALYSIS

Abstract

Purpose: Analyze how the use of blockchain and behavioral incentive mechanisms can drive the circular economy through reverse omnichannel, including the risks involved in the supply chain. Theoretical framework: Based on existing literature on circular economy, reverse omnichannel, blockchain, behavioral incentive mechanisms, and supply chain risks. Method/design/approach: Conducted through a bibliometric analysis, reviewing the scientific production, based on the PRISMA protocol. Results and conclusion: The use of blockchain and behavioral incentive mechanisms can be effective in promoting the circular economy through reverse omnichannel, improving transparency, trust and process efficiency, in addition to mitigating the risks involved in the supply chain. The conclusion is that the use of reverse omnichannel with blockchain technology and behavioral incentive mechanisms is a promising strategy to foster circular economy and manage risks in the supply chain. Research implications: For companies and governments, who can use the findings to drive the circular economy and achieve sustainability goals while considering the risks involved in the supply chain. Originality/value: Provides a novel approach on how the adoption of blockchain and behavioral incentive mechanisms can drive the circular economy through reverse omnichannel, including mitigating the risks involved in the supply chain.