Walmart China Face the Marketing Strategic Issues and What’s their Future Plan

Abstract

The purpose of this SWOT analysis is to demonstrate that Walmart has the opportunities to achieve localized transformation and have competitive strength by using effective supply chain logistics and E-commerce locally; however, the company will need to act swiftly to overcome its weaknesses in its management culture and the failure to read Chinese culture and consumption habits as well as the threat of local supermarkets gaining more brand loyalty.