Observation analysis method for culture centered design - Proposal of KH method - Proposal o

Abstract

Product development has advanced for developing countries with their economic growths. It must have a priority to learn their culture when developing a product for people having different background. This study focuses on observational method, which is important for designing an overseas product, and provides author's original method from observation to output named KH method. KH method aims at making basement of ideation figured out deeply their experience through culture centered thinking in the phase of Observation, Analysis and Ideation. © 2013 Springer-Verlag Berlin Heidelberg.