Fundraising Strategies In The National Board Of Zakat (BAZNAS) Tana Toraja Regency

Abstract

Zakat is an obligation of a Muslim and is included in the five pillars of Islam. Zakat has a strategic role, namely helping the government handle the poor. This study describes collecting zakat funds in the Amil Zakat Agency of Tana Toraja Regency, a Muslim minority area. In this study, the method used was qualitative where the researcher conducted direct interviews with the respondents. The results showed that the fundraising strategy at the National Amil Zakat Agency in Tana Toraja Regency was not optimal. Therefore, the researcher recommends that Amil BAZNAS Tana Toraja Regency hold a digital fundraising training for zakat.