Abstract
Understanding the investment behaviour, specifically information search and processing behaviour of mutual fund (MF) investors is a key to the effective marketing of MF schemes, and yet we have only limited understanding of it. The limited insights into the investment behaviour of MF investors are available from the existing studies dispersed across multiple domains of literature, viz., Traditional Finance, Behavioural Finance and Consumer Behaviour.
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CITATION STYLE
Mishra, S. K., & Kumar, M. (2016). A comprehensive model of information search and processing behaviour of mutual fund investors. In Financial Literacy and the Limits of Financial Decision-Making (pp. 26–56). Springer International Publishing. https://doi.org/10.1007/978-3-319-30886-9_3
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