With the proliferation of new social media technologies (e.g. Facebook), there has been a rising concern over the problem of technology dependency. Recognizing that deficiency in self-regulation is a necessary condition for the dependency to take place, this study aims to examine the role of deficient self-regulation in habit formation in the context of online social networking sites (SNSs). The findings of an empirical study of 406 Facebook users indicate that deficient self-regulation plays a role in augmenting SNS users' perceptions, which indirectly influences habit. Our theoretical model of habit formation explains 43.7% of the variance. Implications of the findings are discussed. © Springer-Verlag Berlin Heidelberg 2013.
CITATION STYLE
Thadani, D. (2013). The role of deficient self-regulation in facebook habit formation. In Communications in Computer and Information Science (Vol. 278, pp. 618–629). Springer Verlag. https://doi.org/10.1007/978-3-642-35879-1_78
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