Money matters: The impact of gender quotas on campaign spending for women candidates

Abstract

Despite concerns that women candidates are hampered by gender gaps in campaign financing, few scholars have examined how gender quotas impact women candidates’ access to campaign funds. We examine the effect of a party-based gender quota on women candidates’ financing and electoral success in Ireland. Under the gender quota, the number of women candidates increased and parties acted strategically to provide women challengers with increased financial support. However, women challengers spent less candidate funds than men challengers and were less likely to have prior officeholding experiences associated with fundraising. Women challengers’ disadvantage is concerning because candidate expenditures are associated with winning votes. Our findings show that the effectiveness of a gender quota is partly determined by how the quota interacts with the campaign finance system and the political opportunity structure.